Arctic, Chinese tourism, and Stakeholders’ strategies

Organized by the Arctic Centre, University of Lapland, Rovaniemi 7. September 2017

Chinese tourism is expected to resume its rapid growth in the near future, and also Arctic destinations, are affected by this trend, and will receive important flows of Chinese tourists (e.g. Finnish Lapland will double in 2017 the number of Chinese tourists of 2015).

Saturday, October 14, 08:00 - 09:00
Location: Flói, Ground Level

Beside the known Chinese tourists travelling in group, hunting for photo, shopping opportunities and rush from one tourist highlight to the next, a new segment is rising: the individual tourist, having new requests and wishes and looking for more leisure activities in a pristine environment as the Arctic is perceived in their images and representations.
Is the tourism industry prepared to this new target?

This session aims at discussing, among others, the:

Chinese tourist experiences in the Arctic
Entrepreneurship and tourism in the Arctic
Stakeholders’ products and strategies for the Chinese market
Local communities’ involvement and expectations about tourism
Potentials and pitfalls of Arctic tourism

Speakers:

Daniela Tommasini, Senior Researcher at the Arctic Centre, University of Lapland, Rovaniemi, Finland: Tourism in peripheral Arctic Communities: Potentials and Entrepreneurship, Hindrances and Pitfalls.
Shenghan Zhou, Doctoral Candidate at Multidimensional Tourism Institute, University of Lapland, Rovaniemi, Finland: Chinese Tourists in the Arctic, Wishes and Experiences.

Chair:

Daniela Tommasini, Senior Researcher at the Arctic Centre